Add Violence - NIN
I provided concept development, production design, and copywriting for the EP Add Violence (2017) by Nine Inch Nails.
Trent Reznor wanted to explore themes of transhumanism, simulated realities, and societal breakdown with this EP.
Drawing on my philosophy degree and general familiarity with science fiction, I researched related concepts and developed ideas for a mysterious, dystopian setting that would inform the production design for the two music videos from Add Violence: THIS ISN’T THE PLACE and LESS THAN.
After completing the concept stage, I wrote the non-lyric copy and created the “wireframe” style graphics in the lyric booklet, called the Physical Component. In addition, I created two low-poly 3D models for the LESS THAN video.